Top 4 Relevance Of Social Media In Marketing
Social media marketing is nothing but the application of social media networks and sites to advertise a product or service. Though the terms digital marketing and e-marketing are generally dominant in academic circles, social media marketing continues to become popular for researchers and practitioners alike. This article covers social media marketing basics and explores how and why this marketing method can help business houses reap maximum benefits. Read on to know more.
The concept of social media marketing encompasses a wide range of strategies – from maintaining personal profiles on popular networking sites like Facebook and Twitter to creating a promotional video for YouTube and vlogging on MySpace. But the most prominent strategy employed by companies is’Behavioral Interactive Marketing’ or BIM. Companies adopting this strategy will use various tools to track consumer behavior, personalization preferences and click-through-rate. Ultimately, companies would gain access to valuable information regarding consumer insight and buying tendencies.
Once an appropriate platform has been identified, a company should start tracking the activity of its customers. The best approach is to integrate analytics features in the social media site itself. A great way to achieve this is to set up a channel on the website where users can leave feedback and comments about your products and services. An analytics platform should also be provided by the company itself.
A second strategy in social media marketing that is quite popular is multimedia advertising. It involves the creation and distribution of videos, podcasts or audio clips using a variety of devices such as smartphones, laptops, webcams, tablets, and Chromeboxes. Videos are a great way of building brand awareness, since they tend to retain their viewers’ attention for a long time. Podcasts and audio clips can easily be distributed to a wider audience. The distribution channels should ideally have audience share rates in mind, so that content can be effectively marketed to a specific target audience.
Thirdly, it is essential to track the performance of the marketing campaign itself. Google Analytics is a powerful analytics platform that not only helps in identifying potential issues, but also provides important insights into user behavior patterns. The main benefits of using Google Analytics for social media marketing campaigns are the detailed overview of the campaign’s performance as well as the user demographics. In short, Google Analytics helps provide businesses with the opportunity to make quick changes and modifications if needed.
When it comes to using social media for marketing, a business goal should be to enhance customer satisfaction. If a company fails to satisfy customers, then the social media platform will be ineffective. This means that it is essential for businesses to identify their customer base, which is the reason why tracking customer loyalty is important.
The fourth key role of social media in marketing is to enhance brand loyalty. By engaging and connecting with customers on a personal level, a business ensures that they are only seen as partners. A personal connection encourages a more attentive approach to customer service as well as increased brand awareness. For instance, if a company offers its products through social media sites such as Facebook, Twitter and YouTube, it will become increasingly difficult for competitors to market directly to users. In fact, by creating a positive image, a company can greatly increase customer loyalty.
Finally, it is crucial to ensure a good content marketing strategy. Content marketing helps build a brand’s identity and reputation by building trust and credibility. To engage a particular audience, a good content marketing strategy must be able to provide information that the audience finds useful. In addition, a good content marketing strategy should not force customers to do something against their will or worse, that they would rather not do. Instead, a good content marketing strategy should allow customers to take action according to their own interests and preferences.